Selling Your E-Book – Your Sales Page And Copywriting Will Make All The Difference

Writing your ebook is just the first step in the process of selling your ebook online. The most important piece if this puzzle come when writing your sales page. This is the page where you will use your copywriting skills to show and persuade others to purchase what you have written. This is called web sales copy and is the most overlooked part of selling anything on the internet. This is what you must keep in mind as you write a sales page for your product.

  • The headline is the most important part of this page. Just as with offline print copy, the headline must get the readers attention and make them want to find out more. If you can address someone’s pain in the headline you will be off to a good start. What is it that they absolutely must have or do to ease this pain? One great headline that has run for many years in magazines is Corns Gone in 7 Days Or Your Money Back. I love that headline. I have never had corns and do not even know exactly what they are, but I can guess that if someone has them they will do just about anything to get rid of them. This ad has run for many years, so that means it is working. Write down a list of what your ideal client needs or wants. If you can find a way to ease their pain, write that down.
  • After you have come up with at least ten ideas for headlines, test each one to see how it works. You will end up using the one that pulls the best and use the remaining ones as sub-headlines. These will be placed throughout the sales letter to keep your prospect interested as they keep scrolling down the page.
  • Make sure you have a call to action about two thirds down your page. You must tell the readers what you want them to do or they may simply click away from your page and be gone forever. The call to action must be compelling enough to get them to purchase before they leave your page.

Learning to write your own sales page can become a challenge. I encourage you to write your own web copy so that you will know exactly how the process of selling on the internet works.

Sell More E-Books – Using Testimonials To Sell Your E-Book

Using testimonials in your sales letters will definitely help you to sell more ebooks. But if you are just starting out, getting those testimonials may be difficult. Here are some creative ways to find people who will be glad to give you a testimonial for your ebook or other product.

  • While you are writing your ebook, offer chapters to friends and associates who you think would be happy to read your material.
  • When your ebook is completed, find people who you think would benefit from your information. Depending on your niche, you may have to do some research to find these people.
  • Call these people or write to their physical address when asking for their testimonial. Simply sending an email may not work in this case. A telephone call to their office or a handwritten note sent in the mail will have more impact.
  • For all of these people, you will need to offer them a free copy of your ebook. Give them some time to read it and make use of the information.
  • Wait for a few weeks and see if anyone contacts you about your information. With friends and family members, wait about two weeks and then ask them to tell you what they thought.
  • When people are finally ready to give you their testimonial, make sure that it is based on measurable results. It is much better if someone can give quantitative results, telling how much more business they had over a period of time, how much weight they lost, or how their relationship improved over time after reading your ebook and applying your recommendations to their particular situation.
  • Always ask permission before using anyone’s name or picture in your ebook or on your website.

I also encourage you to think of your own creative ways to get testimonials you can honestly use to promote and sell your ebook.

Selling Your E-Book – How To Use eBay As A Marketing Tool For Your E-Book

Selling your ebook will take some marketing effort on your part. One place to market and sell your ebook is on eBay. Almost a half million ebooks sell on eBay every year and the numbers continue to rise. Many people are skeptical about selling their ebook or other information products there, but here is how to find out if this is a good place for you to place your products.

  • If you don’t already have an account on eBay, open one up. Sign up as a seller so that you will be able to buy and sell.
  • Spend some time looking at the ebook titles that are for sale. Follow the ones you are interested in to see if they sell and, if so, for how much.
  • Don’t allow yourself to get discouraged if the selling price seems very low. There is more to this that you may see at first.
  • See if the person selling their ebook has an “About Me” page. Follow that page and see where it takes you.
  • You are able to put a link to your website in the “About Me” area. Even if you don’t sell your ebook, or if it sells at a very low price, people can still find out more about you and will sign up for your list by going to your blog or website.

Many people are just using eBay as a free lead generating tool. They find that they are exposed to more potential clients and can sell more away from eBay than directly through eBay. I encourage you to spend some time there and see how it all works.